Introducing Our First Collection: #santacruzlife

Introducing Our First Collection: #santacruzlife

Authored By Ethan Oates 0 Comment(s)

If you're like us then you're well aware of just how lucky we are to live in Santa Cruz. 

Santa Cruz Life is all about embracing, and sharing, the best that Santa Cruz has to offer. Every day we see how grateful so many of you are to experience your own Santa Cruz Life. We see this around town, with colleagues, and online...most notably on Instagram with the use of the #santacruzlife hashtag. 

We are thankful that so many of you have adopted the #santacruzlife hashtag on Instagram to share your local adventures. For us, this simple little hashtag embodies the best of Santa Cruz.

So now we're bringing it out of the social media realm and into your life (and wardrobe) with our very first apparel line:

The #santacruzlife Collection 

#santacruzlife apparel

This collection was created for those of you who love Santa Cruz...for those who feel Santa Cruz is a part of your identity. 

Our initial offerings have a little something for all of you, including T-shirts for men, women and kids, as well as some cute onesies for those of you with new additions in your families.  

We hope you enjoy this collection and will wear #santacruzlife apparel with the same proud sense of community and gratitude that we feel. 

Introductory Discount

As a way to say thank you to all our loyal readers and supporters we are offering an introductory 15% discount on all items in the #santacruzlife collection through December 10th. Enter discount code: Holiday at checkout to get the discount. 

Click here to view the #santacruzlife collection. 

How to Purchase

Currently the #santacruzlife collection is only available to purchase online in the Santa Cruz Life store.  

Our products are printed on-demand. That means that when you place an order the printer we have partnered with will print your items especially for you. This approach allows us to offer a greater variety of products but it does mean that you should expect about a week for fulfillment time. 

Click here to shop the #santacruzlife collection.


Are these printed locally? Not at this time, but that is the plan! We plan on reinvesting profits from sales in our online store for a print run with one of our local print shops here in town. 

Can I purchase these items at any local stores? Again, not yet. If these items sell well online then we will invest in a larger print run and begin selling these items in local stores. 

How long will it take for my order to arrive? Expect fulfillment + shipping to take roughly one and a half weeks. 

Have more questions? We would love to hear from you. Please contact us here



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